AI SEO & GEO for Law Firms

Search is splitting into two channels: traditional rankings and AI-generated answers. Generative
Engine Optimization (GEO) is the discipline of structuring content so AI systems can find, trust, and
cite your firm when someone asks a legal question in plain language.

What’s included

• Structured data and schema markup built for AI crawlers, not just traditional search bots
• Question-and-answer content formats designed to be extracted cleanly by AI Overviews
• Entity and authority building so your firm is recognized as a source, not just a website
• Ongoing tracking of AI-answer visibility across major assistants

Who this is for

Firms that want to stay visible as more legal research shifts from ten blue links to a single
AI-generated summary.