DUI/DWI searches behave differently from most other legal categories: they’re often
urgent, mobile, and happen at unusual hours.
Click-to-call and live chat should be immediately visible, especially on mobile, where most of this
traffic originates.
Searchers right after an arrest are usually asking about license suspension deadlines and their first
court date — content that answers these directly tends to perform well.
DUI law and court processes vary significantly by state and even by county — generic content
underperforms jurisdiction-specific content in this category.