A modern law firm SEO program has to cover more ground than it used to: keyword research,
on-page optimization, technical health, local search, content, link building, and now AI search
visibility.
Before any content or link work begins, you need a clear picture of your technical health, current
rankings, and where your top local competitors are winning.
Not all keywords are equal. A firm with limited resources should prioritize practice areas and
locations by realistic case value, not just search volume.
Practice area pages, location pages, and a technically sound site are the foundation everything else
builds on.
Structuring content so it can be cited by AI-generated answers is quickly becoming as important as
traditional ranking factors.