Estate Planning SEO for Law Firms

Win the wills, trusts, and probate searches in your market.

How people search for estate planning help

Lower urgency, higher research intent; often triggered by a life event (new child, aging parent, recent loss).

Our approach

Content organized around life events and document types, with clear differentiation between wills, trusts, and probate services.

What’s included

• Practice-area-specific keyword research and content plan
• Location pages for every market you serve this practice area in
• Schema markup and FAQ content tailored to estate planning searches
• Monthly reporting on rankings, traffic, and consultation volume for this practice area